Selling Your Home
I Don’t Just List Your Home
— I Will Sell Your Home
My strategy runs on two things: real-time market data, and outbound work on my part. While your listing sits on the MLS, I’m on the phone finding the buyer for it.
The Value Of Choosing Me
The difference shows up at closing
Two numbers tell you almost everything about how a listing was handled: how close it sold to its asking price, and how long it took. Here’s how my listings compare to the market average.
Average Agent
91.4%
List‑to‑sale price ratio
102
Days on market
Longer time on market is what triggers price reductions and reactive concessions. The equity doesn’t disappear at once — it leaks out week by week.
My Listings
98.7%
List‑to‑sale price ratio
73
Days on market
Sold faster and closer to asking price — which means fewer decisions made under pressure, and more leverage when it’s time to negotiate.
What It Looks Like In Dollars
On a $350,000 home
$25,550
More equity protected
Why the gap exists: most agents price off CMA averages and wait. I price off live buyer demand and absorption data, then actively manage buyer agents through the process — so the listing doesn’t drift into the territory where reductions become the only move left.
Average-agent figures reflect [SOURCE — e.g. SABOR/LERAMLS residential market statistics, period]. My figures reflect [SOURCE — e.g. closed listings represented, period]. The $350,000 illustration applies those ratios to a single hypothetical sale price; individual results depend on property, price point, condition, and market conditions, and past results are not a guarantee of future outcomes.
How It Actually Works
Three things most sellers never get
01
Active Prospecting
Listing it is the starting line, not the plan. I go out and find the buyer for your house — agent by agent, call by call — instead of waiting to see who wanders in off the internet.
02
Priced Off Live Data
Not a guess and not last quarter’s comps. What’s actually closing around you right now, and how fast, so you know what to expect at the number we pick before we pick it.
03
Weekly Updates, Every Week
You hear from me once a week whether there’s news or not. Showings, feedback, what the market did, what I’d change. You should never have to wonder what’s happening with your own house.
Pricing & Exposure
Your price decides how many buyers ever see it
List price isn’t just what you’re asking. It’s a filter. Buyers search in ranges, so every dollar above market value cuts the number of people whose search results include your home at all.
Price 15% over market and roughly one buyer in ten ever lays eyes on your listing. Price it right and you reach six in ten. That’s the whole argument for getting the number right the first week instead of chasing it down later.
Reading The Market’s Answer
Once it’s live, the market tells us quickly
No Showings
Nobody’s coming. That’s a price problem, and usually not a small one. We don’t wait a month to admit it.
Showings, No Offers
Buyers are interested but something isn’t adding up — often a modest pricing gap, sometimes condition or photos. Fixable, and worth fixing fast.
Showings And Offers
We priced it right. Now the job is negotiating the best terms, not just the best number.
Marketing
Getting it in front of the right people
Most buyers start online, so your listing has to look excellent there and show up everywhere they’re already looking.
Professional Photography
A real photographer, shot properly. Listing photos are the first showing, and phone snapshots cost real money at the closing table.
Video & 3D Walkthrough
So out-of-town buyers and relocating families can walk the house before they ever land in San Antonio.
Targeted Social Campaigns
Paid placement aimed at the people most likely to buy your home, not a post on my own page hoping for shares.
Full Syndication
The MLS feeds Zillow, Realtor.com, and the rest, so your home shows up wherever a buyer happens to be searching.
Showings & Open Houses
Scheduled where they’ll actually produce traffic, with feedback collected from every agent who walks through.
Agent Network
Most homes sell through another agent’s buyer. I work those relationships directly rather than hoping the right one finds your listing on their own.
The Short Version
Right price, real marketing, and somebody actually working it — with a call from me every week either way.
Start Here
What’s Your Home Worth?
No cost, no obligation, and a straight answer about whether now is your moment or whether you’re better off waiting.